Alumni Issue

Opinion: The Closed U

As administrators circle the wagons, open discourse, and citizens, lose out.
Published: 03/09/2009
Advertisement
Special to the Daily

Chris Ison is an associate professor in the School of Journalism and Mass Communication. He was the Daily editor-in-chief in 1982-83, and later was an investigative reporter and editor at the Star Tribune. He won a Pulitzer Prize for investigative reporting in 1990.

We are hearing much about saving the University of Minnesota’s core mission these days, and we should. A $4.5 billion state deficit seriously threatens that mission, and it should be front and center as University administrators fight to make their case at the state Legislature.

But while they’re at it, they might want to reread the mission themselves. It’s a quick read, after all — about five paragraphs covering three core values: research and discovery, teaching and learning, outreach and public service.

It’s that outreach and public service mission — described with words such as “effective public engagement” and “sharing knowledge” — that could use some extra attention. Because what the University runs on, of course, is public money. And evidence is mounting that the University isn’t much interested in an open, public dialogue that must be part of the deal.

We’ve seen a few examples lately:

Key stakeholders of the University’s graduate programs were blindsided recently by the announcement that the Graduate School would be restructured. Graduate studies directors and student leaders told the Daily they didn’t learn of the decision until much of the public did.

Members of a task force on ethics reform in the Medical School complained recently of being kept in the dark about key issues, including the fact that a co-chair of the task force himself had been reprimanded for a “serious” conflict of interest violation. That came to light only after the Star Tribune reported it. Later, some task force members had to learn from the Daily that a draft report based on many months of their own work had been weakened.

The administration has flogged the Daily over its reporting, of course, even while faculty and others have found that reporting essential. That only furthers the University’s reputation as an institution that, while espousing education and knowledge, is intent on choking the flow of information to the public — even while it asks the public for hundreds of millions of dollars each year.

What much of the public doesn’t know is the extent of the University’s effort to undermine public awareness. Last month, a message to University directors and others warned that the Daily was trying to report on the potential effects of proposed budget cuts. The audacity! University News Service Director Daniel Wolter urged those contacted by Daily reporters to call him before agreeing to talk. He expressed concern about problems “that will result from using this particular venue for that purpose,” and said he’d be “happy” to offer a no comment on their behalf.

A similar e-mail was distributed just more than a year ago, complaining of “numerous uncoordinated administration comments giving too much information” to the media. The message directed all who receive press inquiries to route them to the News Service to ensure “the University’s reputation is both protected and advanced through the news media.” In other words: Don’t talk so that we can spin.

Such messages aren’t meant to be seen by newspaper staffers, of course, but they do see them. Why? Because people at the University who believe in truth, freedom of expression and open public discourse send them.

As a journalism instructor, I’ve spent years helping Daily reporters navigate through requests for information and public records. The resistance can be formidable. Delays, rejections and obfuscation are commonplace.

It’s not just Daily reporters who have complained. Many will remember the controversial search for a University president in 2002. The Daily, the Star Tribune and other newspapers had to sue to get the names of the finalists for the position. After a District Court judge ruled that the University had violated the law, the University appealed to the state Court of Appeals. When it lost again, it appealed to the state Supreme Court, only to lose again.

The University stands out among other agencies in foot-dragging, according to Dan Browning, an editor at the Star Tribune who has taught journalism and worked with students on public record requests.

“The U of M is notoriously bad in responding to requests for information,” he said. “That's their reputation.”

To be sure, Daily reporters aren’t perfect, and at times file difficult requests. But they are as dedicated and courteous as my old colleagues at the Star Tribune. They share the same passion — to help us all understand issues important to this community. That’s why faculty, legislators, the professional media and others read the Daily routinely. It covers, better than anyone, what is arguably the state’s most precious public asset.

In an interview for this column, Wolter said that he works hard to get the Daily the information it wants as quickly as possible, despite large numbers of requests. (Disclosure: I have an in-law who works at the News Service. We don’t discuss these issues.) Wolter said he treats Daily journalists as professionals while helping educate them about access to information.

Sounds reasonable. But Wolter could use at least as much educating. Professional journalists usually aren’t forced to communicate with public information offices only through e-mail, as Wolter generally demands of Daily reporters. It’s a system that inhibits good-faith communication and reasonably quick access. Most professional journalists aren’t pressured to go through one office to cover, on a daily basis, a community of more than 60,000 people — only to be chastised for being a burden on that office.

Wolter’s e-mail policy does give him plenty of chances to scold reporters for doing their jobs. Take the recent e-mail sent to a reporter after she politely explained her role as a journalist and said she hoped to forge “a more professional and collaborative” relationship with his office. Wolter responded in part by criticizing her calls to other University offices, saying “there’s nothing in their job description about talking to the media.” He complained of how “most people who have been at the ‘U’ for more than a couple of years also have a story of how the Daily wasted their time in some way.”

It’s a petty claim that would be fodder for jokes in most newsrooms. But for Daily reporters, it’s another reminder of who wields the power.

Since this edition of the Daily is written by newspaper alumni, it’s worth noting that it wasn’t always this way.

Trish Van Pilsum, now an investigative reporter with Fox 9 News, remembers few problems when she covered the University administration for the Daily during the early 1980s.

“I would walk in and out of the president’s office,” she recalls. “I had easy access to anybody in the administration that I wanted to talk to. I had ready access to any information I wanted.”

Pam Louwagie, the editor-in-chief in 1994-95, said her reporters had little trouble with the News Service.

“We could call whoever we wanted,” said Louwagie, now a projects reporter at the Star Tribune.

Sarah McKenzie, the Daily’s managing editor in 2000-01, remembers few obstacles.

“It seemed like we could call any department head,” said McKenzie, now the editor of the Southwest Journal and Downtown Journal in Minneapolis. “If there was something controversial, I don’t remember them trying to manage that.”

The University survived then. Circling the wagons won’t help it thrive today. Many of the state’s best minds gather here. Shutting down the information they and the public need to help find solutions is bad business. And it violates the spirit of the University’s mission. If the leaders believe in that mission, it’s time to walk the talk.

16 Comments

The Minnesota Daily wants to host a forum for discussion regarding issues and stories regarding the University of Minnesota and surrounding communities. However, the online comments should not be used to threaten or defame. This is a place for people to be heard, and want to contribute to discussion. Those who persist to use expletives, inappropriate, racist, defamatory or abusive postings risk losing the privilege to post.

To comment, please login.

Daily, I love the alumni issue.

I agree with Professor Ison and would go as far to say that Dan Wolter is the Karl Rove of the University of Minnesota

It's so nice to finally have these issues aired. Nice job, Ison, and great work, Daily.

OurCEO, OurProvost, and especially Dan Wolter should read this piece and be ashamed of themselves.

We have lost our way at the U and it is time for some new priorities.

The current crew does not seem to be up to the job.

OurLeader does not even seem to understand why there is all this fuss about process, consultation, and shared governance.

OurProvost is a serial law school ex-dean and yet he violated written university policy. Either he didn't know about the policy [the plight of spokesman Wolters], or he ignored it. Now he whinges on about the value of hindsight and continues obstinately on his wrongheaded path. And this is all a misunderstanding?

Dr. No, aka Dan Wolter, needs to find another job or else undergo some serious behavior modification. Perhaps he could go back to spin doctoring for some pol. There at least his activities would be understandable. They are not appropriate for the University of Minnesota.

Time to walk the talk? Indeed, past time.

OurPangloss and OurBillgleason should spend more time working
and less time whining about everything. Boo hoo hoo. Nobody cares.

Did you actually read the article? From what I read there, a lot of people care.

Pull your had out of the, er, sand.

Look at the other comments. Drink some coffee. Wake up. Then do a little thinking if it is not too painful.

Your old friend the Doctor, who firmly believe that some things are worth whining about.

[ People who insist on keeping their head in the sand don't usually accomplish much...]

I'm researching a news article about U employees that surf the internet all day instead of working. I just ignore the articles and look for you, but you keep giving me the Pangloss/Gleason press releases! What's up with all the PR? Why can't I get a straight answer?

for surfing yourself.

It really doesn't take much time to respond to people like you. It is kind of like being a parent with five children. You have to learn how to manage your time. There are grants to write, students to supervise, meetings to attend. It's called multi-tasking.

The Doctor

PR? Straight answer? Surf on over to the Provost's website and learn all about community engagement. Was there any real point to what you have written above? Doesn't look like it.

So you're giving me the runaround, eh? I want to know for a story why you're, a U employee, surfing all day and you give me a line about multitasking? Nobody types that much and gets anything else done. Kids in the dorm can't even juggle two things like that and they were raised on computers! Fine, send me to the Provost's website. I guess I can deal with those PR folks and their press releases. All I wanted was the TRUTH!

If you are a student, perhaps you should go over to Boynton and see if they can give you some help. Anger management? Tranquilizers?

I used to think that the TRUTH would set you free, but from this outburst, I cannot be sure.

Learning how to type - and think - fast is a great asset that you should try to acquire. Many of my students are much better at this than I and they would be insulted by your belief that they could not juggle two things at once.

Now take a deep, cleansing, breath. Count to one hundred, and get back to work. No more coffee for you today. I have to take a little break for dinner and then will be back at it again later in the evening. Keep in touch as I am deeply concerned about your state of mind.

Your friend, The Doctor

Great column (although, how different a reaction do you think a student reporter would have received?).

I wonder how much of the trouble Daily reporters have with these PR people can be attributed to the growth of the spin industry everywhere, not just the University.

Try to get anyone in a corporation or even an environmental group to talk on the record; it's all the same BS spin designed to manipulate the media into doing that whole 'Weigh each side equally no matter the relevance' thing.

That's why I'm happy to see the AP and others are allowing a little more leeway as far as reporters being able to call a spade a spade.

But maybe Wolters is just part of the U's education for these student reporters, learning to get around these flacks is good experience for reporters who one day are going to be faced with the flocks of lobbyists, spokespeople, and self-interested experts who are typically used as sources outside the University.

But maybe Wolters is just part of the U's education for these student reporters, learning to get around these flacks is good experience for reporter...[from above comment]

Mr. Wolter certainly does a good job of giving student and other reporters the experience of dealing with a flack. He has plenty of experience.

From his own bio on the U's web site:

"His responsibilities include overseeing central media relations for one of the largest research Universities in the world by managing the proactive positioning of the university in national, state and local media; issues and crisis management; and using earned media to further the university’s public policy agenda."

Almost Orwellian...

"Prior to joining the News Service, Wolter served as director of communications for Minnesota Gov. Tim Pawlenty from his transition in December 2003 until late 2004."

"In 1999, he became Executive Director of the Delaware Republican Party and later moved to Minnesota to work as a Senior Account Executive at Weber Shandwick Worldwide, an international public relations firm. Wolter was named director of public affairs for Minnesota Speaker of the House Steve Sviggum and then-Majority Leader Tim Pawlenty in 2001."

"In early 2005, Wolter was appointed by Gov. Pawlenty to represent northern Dakota County on the Twin Cities Metropolitan Council. He was reappointed to that position in 2007 and his term ends in January 2011."

Maybe the next time Mr. Wolter's job opens up, we could hire someone with experience working at a University and not some political hack? Someone who knows something about journalistic ethics and how to deal with student reporters?

Uh, so this piece is basically a welcome to the real world of journalism. I've been a reporter for 15 years. Dealing with hindersome PR flaks is all part of the game. Like virtually every other profession on the planet, you must build relationships and trust through your interactions and honesty of final reporting. There are PR guys who make my blood boil when I'm exploring a contentious issue but I'm not ignorant to the fact we both have a job to do.

I worked at the U News Service for three years. During that time, we made it our mission to share good news, put not-so-good news into context, and always try to provide all reporters with timely, accurate information.

We did this because we were professionals who understood the U's mission...as well as the value of having good working relationships with reporters.

When were you here?

I assume before the Wolter regime?

Why do you think behavior has changed to adversarial, and what do you think of this article?

I was there from about 1999 through 2002, before the Wolter regime. I don't know him, nor do I have any insight into the U's current media relations philosophy.

What I do know is that we were directed to be available, responsive (even when we couldn't help), proactive, and professional. We talked about what it meant to be part of a Land Grant institution and took the outreach and public service portion of the mission to heart-whether working with a reporter from the Daily, the Pine City News or the Wall Street Journal.

My only thought is that perhaps the work of the News Service has been politicized in some way. When I was there, the office did not operate in a partisan way, although we did support the U's political agenda.

It seems like the transition to spin and the missions to become one of the top 3 research institutions in the world happened simultaneously and the mission to serve the state of Minnesota, especially the undergraduates has been lost.