WHAT: Toro Y Moi with Unknown Mortal Orchestra
WHEN: 8 p.m., Sunday
WHERE: Triple Rock, 629 Cedar Ave.
COST: $15
Chaz Bundick isn’t your typical breed of game-changing musician. He hasn’t penned the great anthem of our generation and his time onstage sure isn’t spent causing mayhem with an electric guitar. In fact, there are not any guitars involved at all.
Yet, armed with a laptop, some plug-in effects and a sensibility for layering beats, his solo project, Toro Y Moi, has materialized into a key player at the forefront of a relevant musical movement: the chillwave movement.
The thing about chillwave is that it’s not taken completely seriously as a genre. Initiated as a term off-handedly thrown around by the blogosphere snark of Hipster Runoff’s “Carles,” it was quickly adopted as a succinct way to describe music acts that centered on synths, computer-generated sounds and filtered vocals — essentially electronic shoegaze.
Artists that formerly existed on the vague fence of categorization (e.g. Panda Bear and Neon Indian) were soon ushered under the umbrella of this new genre.
In a sense, it was ingenious. There was a real sense of similarity among the output of music, but not all musicians were able to seethe humor in the absurdity of it all.
Toro Y Moi is not one of these artists. Constantly associated with “chillwave,” Bundick has better things to do than protest the claims of an online persona.
“Everything has a genre,” Bundick said. “It really just helps people relate to it: to call it whatever or associate it with something. They’re always going to do it. I’m completely unaffected.”
That attitude is crucial for Bundick’s focus. By doing so, he’s been able to stand out among his similar-sounding peers.
There’s an edge of finesse that isn’t present in anything else. Circling around largely funk and R&B foundations, Toro Y Moifuses tracks that are pristine in their execution.
It has the dance aspect that keeps listeners invested but maintains an edge that’s dreamy, upbeat and has purpose. It also manages to avoid freewheeling into an overly experimental, psychedelia-oriented realm. Not everyone can dig Panda Bear, and that’s what renders it more accessible to the music-listening masses.
With all of his recent hype Bundick is a busy man, but productivity is the name of Toro Y Moi’s game. With two full-length albums out in just two years and a recently released EP (“Freaking Out”), Bundick has no plans to slow down on the creative end of things.
“I’m not going to stop releasing,” Bundick said. “There’s already more stuff in the works. After this chunk of tour is over I’m going to really focus on more songwriting.”
Maintaining buzz in the music industry is never guaranteed, but for the time being, Toro Y Moi is in a comfortable place. They’ve already got the following. If they can keep up the steam, they’ll continue to ride that chillwave of success, no problem.
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