What: Glama Gala Holiday Party
When: 7 p.m., Saturday
Where: Four Season’s Dance Studio, 1637 Hennepin Ave. S., Minneapolis
Cost: $10/$15 at the door
Art is perceived in a multiplicity of ways. Sometimes the best of those are through shared interactions. The experience is even more satisfying when given an opportunity to meet the minds behind the magic. Grasping that notion, the Minneapolis fashion world is reaching out: to connect local clothing designers with one another and to strengthen relationships with consumers and community. The game plan (isn’t it obvious?): a stylish, downtown soirée, Glama Gala.
At its core, Glama Gala aims to build community within the art realm. Doubly lucky for attendees, that road is paved with some compelling entertainment. We’re talking burlesque dance, physical comedy, music and even a trapeze artist, all in addition to the showcased lines of local clothing designers.
“I’m really excited at the thought of participating in an event that incorporates so much,” designer Adrienne Yancy said. “You get used to doing things the same way after a while, but it will be great to draw in different kinds of people.”
Though a party, undoubtedly (yes, this means hors d’oeuvres and adult beverages), Glama Gala embraces another glorious holiday element: shopping.
The project of local painter/art director Tari Johnson, One-Off’s Yippee is a local online site where artists can sell their goods. Many of their products will be available for sale at the Gala. And these products are diverse. While clothing is the highlight of the event, the pickings will include everything from printed photography to statement necklaces. Johnson’s aim is to support those that may not have the funds to commercialize their output.
“I just thought it’d be really great if there were a place for artists to showcase their work without a lot of hassle,” Johnson said. “Then it also gives consumers an easy access to owning something truly unique.”
With dozens of clients, her pet project has become a success, even gaining the use from more commercially established designers like Christopher Straub (he just launched a line for the Maurices chain).
Straub — along with Adrienne Yancy, Kelly ver Duin, Rachel Roff and Vivian Aronson — will comprise the fashion spectrum of the materialistic meet and greet. Guests will have the opportunity to mingle, hear about the process behind their design and purchase their work.
“My favorite part about events like this is the whole community aspect,” Straub said. “It’s like, everyone is excited about what they are working on. It’s cool to actually get to talk to them about it.”
Glama Gala marks an engaging event that has potential to strengthen bonds between the artists and the consumers who support them. After all, nothing says “holiday season” quite like materialism and togetherness.
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