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The mission of the Advertising Production department is to create advertising, promotional ads and materials, internal documents and special issues that uphold the standards of the Minnesota Daily and are well designed. We use creative thinking and problem solving to work with all departments within the Daily to create a cohesive brand.

The goal of the Sales Department at The Minnesota Daily is to give existing clients and prospective clients the opportunity to advertise and market their products and services through our print and online medium. As a whole, the department provides clients with the knowledge and expertise necessary to help guide them in properly marketing to our University of Minnesota students.

The Distribution Department works directly with the Business Operations Officer and our distributors to manage the 17,000 (Summer Semester) and 20,000 (Fall & Spring Semesters) papers spread over 240 racks. The goal and mission of the Distribution Department is to ensure that all our prestigious readers receive every printed issue of the paper, increase readership by scouting new drop site locations, and reduce return rates.

The mission of the Finance department is to maintain fiscal responsibility for the Daily as a whole, collect payments and pay bills in a timely manner.

The mission of the Information Systems department is to provide the technical infrastructure to allow all departments at the Minnesota Daily to perform their jobs. This technical infrastructure includes the physical hardware at the office, the technical training for the employees, and the support that is to be provided by the Information Systems department. The following goals provide the framework to achieve the goal for this department:

• Obtain and maintain hardware and software that allows all Daily employees to achieve the goals and responsibilities of their jobs.
• Provide the training for the hardware and software offered at the Daily.
• Support users by resolving issues in a timely manner.

The Marketing department’s main goal is to create positive awareness of The Minnesota Daily product and organization through promotional events and activities. The Marketing Department’s efforts go towards upholding the following goals:

1. Increase readership
2. Generate revenue
3. Create positive brand recognition

The Minnesota Daily is a community newspaper. While we are affiliated with the University of Minnesota Twin Cities campus, the community we serve goes beyond the faculty, staff and students who comprise the school. The reach of our community extends to the local business owners, area residents, lawmakers and anyone who becomes a part of it through proximity, influence or chance. It is our primary duty as a newsroom to thoughtfully and objectively provide these people with the information they need to act as responsible and informed members of this community. This often means holding some community members accountable for their actions. Our secondary mission is to provide a learning environment for aspiring journalists so they can graduate with the necessary tools to apply these same standards to other communities.

The Online department’s main purpose is to develop and maintain the Daily’s online website as well as any web applications both internal and externally used. Some examples of web applications are Timecard, Online Employee System, etc. One specific application that is not a web application that Online manages is DIMS, Newsroom’s tool for managing stories. In addition to that, Online also manages the ad system/server. The Sales Department specifically depends on Online to accurately relay statistical information about website visits and impressions and also to put up ads on the website. Online is a unique department in that it is one of the few that has dealings with every division and department in the Daily.

The goal of the Sales Department at The Minnesota Daily is to give existing clients and prospective clients the opportunity to advertise and market their products and services through our print and online medium. As a whole, the department provides clients with the knowledge and expertise necessary to help guide them in properly marketing to our University of Minnesota students.