Demographics

On-Campus Population

A majority of our readers are in that hard-to-reach group of 19-34 year-olds, so you can be sure your target audience will see your ad.

Large & Diverse Student Population

One of the largest and most diverse student populations in the United States. The University of Minnesota boasts a student population that represents all 50 states and 110 countries. The University also has one of the largest student populations in the US. Beyond that, it plays host to researchers, event goers, employees, and just general foot traffc with the many bars and restaurants nearby.

With a circulation size of 20,000 papers per day, the Minnesota Daily is your way to target all of these people easily and effectively.

Spending Power: $312,000,000,000

That is how much money this year's college students have in spending power and add that to $69 billion that they have in discretionary spending. That means they are ready to spend cash on your product or business, and according to Alloy Media and Marketing's 2011 survey, 70% of students are motivated by advertisements in college newspapers.

Your Ads Will Reach Beyond Campus

Many University students live off-campus, which means readers from all across the metro area and beyond are looking at your ads. Furthermore, they are bringing those ads home and spreading the word for you.

Now, doesn't that sound nice?