Throughout the academic year, the Minnesota Daily creates several special publications that focus on prominent issues, events and popular culture related to student life at the University of Minnesota. These provide a great opportunity to target specific audiences.
Below are a few of our most popular special issues. We're sure you'll find one that meets your advertising needs! Contact your marketing consultant for more information regarding special publications and how your business can maximize their benefts.
Fall Sports Preview
The Fall Sports Guide is an inaugural magazine-style, gloss-cover, publication released at the beginning of the school year. It includes editorial content focusing on the Gopher's Sports teams' history at the University of Minnesota, and an up-and-coming look at Gopher Sports.
Apartment complexes, renters and more look forward to this magazine style insert. When a housing company places an ad in this issue, they get a free table at the Housing Fair. It is a highly read issue for all students and the rest of the community, and another great chance for enhanced exposure, no matter the business.
The Grapevine Awards is an annual magazine-style insert which highlights the best restaurants and bars in the city. Students vote online or cast ballots during the newly added Grapevine Awards Fair. The Fair is another great chance for businesses to gain exposure and win votes. The winners are then published and featured in the special publication. The Grapevine Awards are a great opportunity for local restaurants and bars to gain visability as well as win awards.
The Ski-U-Mah special publication is a yearbook style graduation issue. It has been awarded "Best Special Publication" at multiple advertising and college newspaper conferences across the nation, and is a prime piece for any business to advertise in. It's distributed at all of the graduation ceremonies at the end of spring semester, and also stays out on the distribution racks for several weeks after graduation.
Every year new and returning students bring billions of dollars in annual spending to campus. A new campus is confusing and our Survival Guide helps familiarize students to the area and its businesses. Our Survival Guide is an excellent opportunity to introduce your business to new faces. The issue is distributed on every freshman's bed during orientation weekend and inserted into our Back to School issue.
Bar and Beer Guide
An annual special issue, The Bar and Beer Guide highlights the local pub scene, providing readers with tips on where to fnd the best happy hour and longest beer lists. This issue is perfect for bars and pubs looking to gain exposure and expand their market.