- All advertising (subject matter, form, wording, illustrations and typography) submitted is subject to the approval of the Business Manager and/or Publisher. We reserve the right to refuse any advertising content that does not meet the company's newspaper standards of acceptance.
- The Minnesota Daily reserves the right to refuse any advertisers (based on advertisements) or advertisements that could have a possible negative impact on the Daily's readers as determined by management.
- The subject matter, form, wording, illustrations and typography of all advertising are subject to approval by the Publisher, but unless otherwise authorized in advance, no change will be made without the consent of the Agency or Advertiser. Advertising content which attacks, criticizes or demeans any individual, race, religion, sex, institution, firm, business, profession, organization or affectional preference shall not be accepted.
- All display advertisements submitted to the Publisher must plainly identify the name of the Advertiser.
- All classified display ads require borders.
- Type of heading, text, etc., shall not be the same or similar to that used in The Minnesota Daily news and editorial content. Advertisements having the appearance of editorial material must have "Advertisement" printed above, and the Publisher reserves the right to insert "Advertisement" above any copy.
- Political ads must be paid in advance and must plainly identify the sponsor.
- The Publisher shall not be liable for slight changes or typographical errors, which do not lessen the value of an advertisement. The Publisher shall not be liable for any other errors appearing in an advertisement unless the Publisher received corrected copy before the copy deadline, with corrections plainly noted thereon. In the event of an error in an advertisement for which the Publisher is liable as herein defined, its liability shall be limited to refunding such proportion of the entire cost of the advertisement as the space occupied by the error bears to the whole space occupied by such an advertisement.
- The liability of the Publisher for failure to publish an advertisement for any reason in the issue specified shall be limited to publishing the advertisement in a subsequent issue (at the regular rate).
- Terms of sale for linage ads: Payments are due 12 days after the billing date.
- Terms of sale for display ads: E.O.M. (End-of-Month). Charges for advertising purchased under an agreement with The Minnesota Daily must be paid within 28 days of the billing date to receive a discount. Any charges not paid within these terms are subject to a 1.5 percent finance charge, compounded monthly (19.56 percent per year). The advertiser is responsible for interest charges accrued.
- The Publisher may revoke the credit privileges of any Advertiser for failure to pay charges when due. The Publisher may declare all monies owed the Publisher by an Advertiser immediately due and payable in full. Copies of The Minnesota Daily Credit Policy are available upon request.
- If an account becomes delinquent, the Advertiser is responsible for paying collection costs, attorney's fees and any costs associated with placing the obligation with a collection agency, or to an attorney for litigation.
- A service charge of $15 will be added to any check returned to The Minnesota Daily unpaid by the Advertiser's bank.
- The Minnesota Daily is affiliated with ASC and Dun & Bradstreet of Minneapolis. The Publisher has the right to obtain and submit information on any account for credit purposes.
- The Advertiser and/or Advertising Agency agrees to defend and indemnify the Publisher against any and all liability, losses or expenses arising from claim of libel, unfair competition, unfair trade practice, infringement of trademarks, trade names or patents, violations of rights of privacy and infringement of copy rights and proprietary rights resulting from the publication of Advertiser's advertisement.
- Advertisers and Agencies forwarding orders to the Publisher which contain incorrect rates and conditions are hereby advised that the advertising called for will be inserted and charged at the regular schedule of rates and conditions enforced at that time.
- A sample of all mail-order items must be submitted and approved by the Publisher prior to publication of advertisement.
- Composition produced by the Publisher shall be its property and shall not be reproduced photographically and used by other publications without consent of The Minnesota Daily.
- The Publisher reserves the right to change advertising rates and conditions on 30 days notice. In such an event, the Advertiser may amend or cancel contracts or space reservations as of the date of the change.
- Cancellation policy: Ads to be canceled must be phoned into the office by deadline the day before publication. The advertiser is only charged for the days the ad actually ran. Late fees will be assessed for ads canceled after deadline.
- Changes to advertisements will not be made without the consent of the Agency or Advertiser, unless authorized in advance.
- If a tear sheet is not requested by the client within 60 days of publication, The Minnesota Daily cannot guarantee availability of tear sheets.
- For the time period the Agreement is in effect, all inches run by the Advertiser are entitled to the Agreement discount. Only insertions fulfilling the minimum inch requirement per insertion will apply toward fulfillment of the Agreement.
- The advertiser must fulfill the terms of the Agreement within one calendar year, or be subject to a short rate. (Short rating is billing the advertiser for any discounts received under terms of an unfulfilled Agreement.)
- Discounts are not retroactive; only advertising run within the time period that the Agreement is in effect will receive the Agreement discount.
- Charges for advertising purchased under an Agreement with The Minnesota Daily must be paid within 28 days of the billing date to receive a discount.
- At any time during the Agreement period, the Advertiser may increase space requirements to any larger size agreement. Ads that run prior to such revision are not entitled to the increased discount, but do apply toward the fulfillment of the revised Agreement.
- Should the Agreement be fulfilled before the conclusion of the time period, the Advertiser may either run additional insertions at the current discount or begin a new Agreement.
Establishing Credit
The Minnesota Daily reserves the right to place a prospective advertiser on prepayment status. To be eligible for credit you must have placed 10 advertisements and prepaid for them or placed $3,000 worth of advertisements and prepaid for them. Then you are required to complete and sign a credit application. Please allow 5 to 7 working days for the approval process. When the credit process is completed and approved, you then have the right to purchase further advertisements on account. All advertisements that are purchased on account must have a corresponding ad confirmation signed by the advertiser. If an ad confirmation is not provided, the ad may be cancelled.
Pre-Payments
All prepayments must be received by 3:30 p.m. one business day before publication for regular issues. For special issues, prepayments will be required well in advance. Failure to submit your payments by the deadlines will result in automatic cancellation of the advertisement in question and will result in a cancellation fee. Prepayments must be made for all charges: ads, musts, production work, etc. The Finance Department reserves the right to suspend temporary credit at any time.
Past-Due Accounts
All past-due balances that have not been paid in full will be assessed a finance charge of 1.5 percent per monthly billing period until the balance is paid in full. The Credit Department may, at any time, declare any outstanding balances immediately due and payable in full, and may suspend or cancel the advertising privileges of, or refuse credit to, any advertiser who fails to abide by The Minnesota Daily's terms of sale. Accounts which repeatedly miss payments can, at the credit manager's discretion, be placed on permanent prepayment status.
Credit Terms
All charges are due and payable in full within 28 days of the invoice date. Charges for advertising purchases under an agreement with The Minnesota Daily must be paid within this time period for the discount to be applied.